Digital Marketing Books for 2017
Welcome to Web Designers' comprehensive list of digital marketing books for 2017. As a reputable website design company in Tulsa specializing in business and consumer services, we understand the importance of staying updated with the latest trends and strategies in the digital marketing realm. In this article, we have compiled a list of top digital marketing books for 2017 that will help you enhance your online presence and achieve success in your marketing efforts.
1. "Digital Marketing 2.0: An Insider's Guide to Online Marketing" by Mark Ryan
When it comes to digital marketing, it's crucial to have a solid foundation. This book by Mark Ryan provides a comprehensive overview of various online marketing techniques, including search engine optimization (SEO), social media marketing, content marketing, and more. Ryan, an industry insider, shares practical insights and strategies to help you navigate the ever-evolving digital landscape.
2. "The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
Search engine optimization is key to driving organic website traffic. In this highly acclaimed book, Enge, Spencer, and Stricchiola, recognized experts in the field, offer in-depth knowledge and techniques to optimize your website for search engines. Whether you're a business owner or a marketing professional, this book will equip you with the essential skills and understanding of SEO best practices.
3. "Influence: The Psychology of Persuasion" by Robert Cialdini
Understanding human psychology plays a crucial role in successful digital marketing. Cialdini's book explores the principles of persuasion, providing valuable insights into how to influence customer behavior and drive conversions. Learn how to apply psychological principles to your marketing strategies and create compelling campaigns that resonate with your target audience.
4. "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
In today's digital age, word-of-mouth marketing is more powerful than ever. In "Contagious," Berger reveals the science behind what makes certain ideas, products, or campaigns go viral. Discover the key ingredients that drive contagiousness and learn how to create remarkable content that spreads like wildfire through online channels.
5. "Epic Content Marketing" by Joe Pulizzi
Building a strong content strategy is essential for any digital marketing campaign. Pulizzi's book offers practical advice on creating valuable and engaging content that attracts and retains customers. Learn how to develop a content marketing plan, distribute your content effectively, and measure its success to achieve long-term business growth.
6. "Social Media Mastery: A Comprehensive Guide to Strategic Growth" by Michelle Sullivan
Social media has revolutionized the way businesses connect with their audience. In this comprehensive guide by Sullivan, you'll explore different social media platforms and discover strategies to increase engagement, attract followers, and drive conversions. From Facebook to Instagram, LinkedIn to Twitter, this book covers it all.
7. "Data-Driven: Creating a Data Culture" by Hilary Mason and DJ Patil
Data-driven decision making is the cornerstone of successful digital marketing campaigns. In "Data-Driven," Mason and Patil explain the importance of embracing data and analytics to drive growth. Learn how to utilize data to gain valuable insights into your target audience, optimize your marketing efforts, and achieve measurable results.
8. "The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith
Converting website visitors into customers is a top priority for any business. In this book, Smith provides a step-by-step framework to generate leads, nurture prospects, and close sales. Discover proven techniques to improve your conversion rates and maximize your return on investment from your digital marketing campaigns.
9. "Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising" by Corey Rabazinski
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic to your website. In this beginner's guide, Rabazinski breaks down the complexities of Google AdWords and offers valuable insights on how to create, optimize, and monitor effective PPC campaigns. Take your online advertising to new heights with this essential resource.
10. "Mobile Marketing: Winning Strategies for Today's Mobile Consumer" by Jed Alpert
In an era dominated by smartphones, mobile marketing is a must. Alpert's book explores the ever-growing importance of mobile and provides strategies to leverage this platform effectively. From mobile advertising to app development, discover innovative ways to engage and convert the mobile consumer.
With this diverse selection of digital marketing books, you'll be equipped with a wealth of knowledge and strategies to thrive in the competitive online landscape. Stay ahead of the curve and make the most of your digital marketing efforts with insights from the experts.
Empower Your Digital Marketing Strategy with Web Designers
Web Designers, a leading website design company in Tulsa, is dedicated to helping businesses elevate their online presence. Our team of talented professionals specializes in web design, search engine optimization, and digital marketing services. Contact us today to learn how we can assist you in reaching your online marketing goals.
